With more than 21 books, the robust movie tie-in program encompasses storybooks, readers, activity books, sticker books, magazines, junior novel, guide books and The Making of The Lego Batman Movie behind-the-scenes film guide, the first-ever making-of book for the franchise.
A range of other merchandise and media was produced as part of the marketing programme, including a number of books published by DK Publishing, Scholastic, Ameet and Blue Ocean. To promote the film, The Lego Group released a collection of Lego construction sets and a set of collectible Lego minifigures, which were based on the characters and locations in the film. The storyline follows the DC Comics character Batman, voiced by Will Arnett, who attempts to overcome his greatest fear to stop the Joker's latest plan. On 10 February 2017, The Lego Batman Movie was released by Warner Bros. The product line was discontinued by the end of 2018. Alongside the release of the Lego sets, the programme included the release of several promotional short films and The Lego Batman Movie Game app. The theme was first introduced in 2017 as part of a licensing and merchandising programme associated with the film. It is licensed from The Lego Group, DC Comics and Warner Bros. The Lego Batman Movie was a product line based on The Lego Batman Movie, the second film of The Lego Movie franchise. Freeze, GCPD Officers, Gentleman Ghost, Green Arrow, Harley Quinn, Hawkgirl, The Joker, The Kabuki Twins, Killer Croc, Kite Man, Magpie, Man-Bat, Mayor McCaskill, Mutant Leader, Penguin, Pamela Isley / Poison Ivy, Polka-Dot Man, Edward Nygma / Riddler, Robin, Security Guard, Jonathan Crane / Scarecrow, Superman, Tarantula, Two-Face, Wicked Witch of the West and Zebra-Man AnimationĪaron Cash, Alfred Pennyworth, Bane, Batman, Barbara Gordon, Calendar Man, Captain Boomerang, Selina Kyle / Catwoman, Commissioner James Gordon, Chief O'Hara, Chief O'Hara, Clayface, Condiment King, Crazy Quilt, Egghead, El Dorado, Flying Monkey, Victor Fries/ Mr. The Lego Group, DC Comics and Warner Bros.
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